Visual Identity and Branding
2023


IdentityClimate Justice Conversations is the fourth rendition of the UCLA Climate Justice Forum, a one-night speaker panel hosted collaboratively by Environmentalists of Color Collective (ECC), the UC Carbon Neutrality Initiative (CNI), and The Green Initiative Fund (TGIF). The goal of CJC is to create a sense of community around climate justice and resilience at UCLA, inform the UCLA community about these issues and how to take action on them, and help make the available resources and groups here on campus that build resilience more accessible. 




The added asterisk is the facilitator of conversations at CJC, it lets viewers know there is more to be said and more to discuss in relation to the intersection of Environmental Justice and Communities of Color. Additionally, an asterisk intersects at one point with however many branches, which is a literal connotation of the message for CJC.

You will see the inclusion of an Asterisk, I've included this glyph under the following explanation:

An asterisk gives us more. It adds layers of information to a primary text. It encodes expletives, repairs mistakes, and inserts personal voice. It is an additive gesture.
        -- Mindy Seu & Laura Coombs (2020)